Oh My Disney

I led product design of the Oh My Disney apps, creating a unique video platform for Disney to house its millennial-targeted short form video content. Users are immediately presented with “What’s Hot” and can browse while watching auto-playing video, similar to a live TV experience. I led the competitive analysis, UX and visual design, user testing, iteration with our in-house developers, and collaboration with our Ads and Brand teams. The end result was an inviting, sticky content experience with seamlessly integrated native ads and influencer partnerships.